Two Best Campaign Websites: Huckabee and Obama

As much as I DON’T like him as a candidate, Mike Huckabee’s campaign website is terrific, and the one advantage his site has over Obama’s is that almost everything is above the fold. Huckabee’s site also features strong calls to action, fund raising efforts, timely featured content, blog posts, and check out those social networking icons in the bottom right corner. For a candidate on a budget, Huckabee’s site is a more than worthy effort. I’d be curious to find out about click through rates on his site as compared to John McCains’ site which hides the calls to action in a busy front page design. It hurts my eyes.

Barack Obama’s website is also pretty darn good which you’d expect from the candidate with the most money. While Clinton orginally lead in the political social networking wars (remember the Soprano’s video?), Obama is now winning thanks to the “Yes We Can” video. The Obama site keeps things simple by focusing on the calls to action, the rotating feature content, trademark Obamaisms (aspirational messages), the Obamablog, and the Next Up section which keeps visitors focused on the current primaries. Below the fold, the Obama site draws attention to his storied mobile phone campaign, uses a map to geo-target visitors, and features about every social network you can think of including Eons, MiGente, BlackPlanet, and AsianAvenue. Clinton’s site features the right elements but hides them in a busy design like McCain’s, although the 5 Things You Can do section just above the fold is excellent.

Clinton’s and McCain’s sites strike me as old school as far as design even though the functionality is total web 2.0. Which candidate do you think has the best website? Its okay to be bipartisan on this issue.

---

Enjoy this post? Leave a comment below or subscribe to my feed. You also can sign up for email delivery by clicking here.

Reno and Its Discontents | Powered by WordPress | ElegantBlue is a custom theme by Nathan Rice