What’s WEFI?

WEFI is an abbreviated name for the intersection of West and First Streets and a tongue in cheek play on the districts of major cities such as NoLIta and SOHO in New York or SOMA in San Francisco. WEFI was originally coined by Jude Gabbard, erstwhile Reno resident who is now a fashion designer in San Francisco. Visit his blog Fashion Dissident, where he posts photos and comments about the fashion seen in San Francisco shop windows.